An unmistakable advertising format.
Cannot be switched off, thrown away, or ignored.
In Czechia 🇨🇿 and now also in Europe 🇪🇺.
Each truck is seen by up to 2,000,000 potential customers every month.
Unlike static billboards, it stays in their sight for minutes at a time.
We are especially praised by companies looking for ways to effectively reach the largest amount of consumers with a relatively small budget
Advertising space of more than 83m² is impossible to ignore. This makes your brand more memorable, which is crucial, as people don’t buy what they are not familiar with.
Advertising vehicles easily cover
your offline presence. They’re
always on the move, exactly
where you need them. With the
GPS portal, you can track
them 24/7.
In cooperation with scientists at King's College London, we've established that unconventional advertising spaces surprise customers. As a result, they remember your message better.
By using T-Mobile's Big Data analysis, we can measure the reach of your advertising. We know exactly who and when passes by it. At the end of the campaign, you'll receive a detailed report.
Maximize impact from all sides
Show your brand in its full glory.
Advertising banners remain with you even after the campaign ends. We’ll store them, and you can use them again, perhaps the following year.
If you decide not to extend your campaign, we can either create authentic company bags for you using the leftover tarpaulins or donate them to a charitable organisation in your name to further increase you brand awareness as a part of your CSR efforts.
Are you interested in specific regions in the Czech Republic, or other EU countries?
What amount can you
allocate to brand
awareness?
Together, we will design a plan and calculate the best possible campaign with highest returns.
We provide extra income for our carriers to fuel their long journeys.
As the old saying goes: You can’t manage what you can’t measure. That surely applies to the vast majority of outdoor advertising, but not to Adwheels. Thanks to our GPS portal and detailed post campaign report including data analysis done in cooperation with T-Mobile, you will know exactly who saw your ad, how many potential customers it reached and where were they from.
Almost a third of the Czech population uses some form of adblocking technology, which makes it increasingly more difficult to reach your target audiences relying solely on online performance tools. Adwheels trucks, however, can`t be easily skipped, turned off or shut down and so you will be able to unlock new, otherwise unreachable audiences.
Your recruitment ad on the back of our truck will be visible to people for tens of minutes, making it a unique location for all types of tactical messaging. Being able to reach more than 2 million potential candidates per month will surely yield an eyewatering response rate.
Adwheels trucks are one of the largest advertising spaces in the Czech Republic. Their size roughly equals to seven billboards. Since they are constantly on the move, you will be able to reach more people from various areas. The likelihood of your ad being seen also increases.
Our clients consistently report that their brand awareness rose by 10 – 13 % thanks to our trucks.
People simply don’t buy what they don’t know. But don’t worry, a single Adwheels truck reaches more than 2 million potential customers per month. With an average CPM (cost per thousand impressions) of around 50 CZK, it delivers results comparable to TV campaigns for a fraction of the price.
According to the research done by Nielsen, OOH formats are consistently ranking among the top in terms of their effectiveness of generating brand awareness and subsequent online activity, such as website visits. Using outdoor advertising in their marketing mix helps our clients reduce the cost of online performance campaigns by an average of 6 %.
Our advertising trucks encourage the use of format-specific visuals, eye-catching 3D effects and copy, which often leads to them being posted on various social media platforms. In addition to that we recommend the use of QR codes and consumer competitions, which not only creates interesting shareable content, but also further drives consumer activations and benefits brand awareness.
Maximize impact from all sides
Show your brand in its full glory.
Adwheels s.r.o.
Dům Radost
nám. Winstona
Churchilla 1800/2
130 00 Praha 3
