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WHY Adwheels?
Our trucks are

Our trucks are the largest
measurable advertising spaces

  • Reach over 2 million customers every month
  • Increase brand
    awareness in 🇨🇿 Czechia or
    across 🇪🇺 Europe
  • Measureable effectiveness with BIG DATA analysis from T-mobile
More about our advertising trucks
References

Get inspired by our clients' campaigns

Campaign
for true music fans!
Rock Radio truck tour
Czechia, Slovakia, and Poland: A European campaign for a financial start-up
Graphics, microsite and consumer competition for premium rum from Venezuela
Bohemia, Moravia and Silesia: A nationwide campaign for an internet provider
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NATIONAL & INTERNATIONAL ROUTES

Your brand will stand out! Whether in Czechia or across Europe

Why Adwheels?

Reach
the masses

You need nationwide impact. Whether you're planning a rebrand, a music festival, hiring employees, or launching a new product.

Upgrade your communications mix

You want to enrich your media mix, but the results must be measurable. You advertise mainly online, but need to be seen in the real world too.

Efficiency
and effectiveness

You don't have the budget for hundreds of billboards. You need to support online campaigns and lower the cost per lead. You want to activate customers on social media.

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We work with over
80 carriers operating more than 1,500 vehicles every day. Their routes reach nearly every target
audience there is.
Lukáš Šiml, Msc.
Managing Director
Pick your route
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Measurable outdoor advertising

Thanks to our GPS portal and collaboration with T-Mobile, we accurately measure the reach of your advertising.

We know precisely who and when passes by it. Every SIM card, whether from a driver, a passenger, or a pedestrian, is tracked, providing you with socio-demographic data about your audience in a detailed report.

Finally, an outdoor advertising
you can measure.

Let your brand stand out in cities…

… and on roads!

Once we changed our packaging and since it lost its key defining feature - the leather pouch, we needed to communicate it at scale while being financially responsible. We’ve managed to reach our goals within the first few weeks of the campaign mainly due to the consumer competition and microsite that the Adwheels team designed and carried out.
Milena Uhrová
Brand manager, Stock
Be visible in the offline world

We are where your audience is, constantly on the move.

Czech republic
Other countries (on request)

Czechs
who drive

82%

5 700 000 p.

View research

Czechs
who drive to work

36%

2 500 000 p.

View research

Czechs using
public transport

19%

1 300 000 p.

View research
Facts & Statistics

Awareness
equals
sales

The combination of traditional and unconventional marketing communication techniques is one of the most effective ways of building brand awareness and driving sales.
(BIRAGHI, GAMBETTI A GRAFFIGNA, 2014)

We are
constantly
on the go

We spend on average 4 years of our lives behind the wheel. During that time, we have to use brakes in 142 emergencies, we drink at least 3312 times and (if we are lucky) we kiss someone 2432 times. But most of all - we get bored.
(COMMON SENSE ADVISORY, 2018)

Ads
must be
interesting

The average consumer is exposed to thousands of marketing communication messages per day, but only a fraction is consciously noticed. This makes it increasingly difficult for advertisers to reach their target audiences.
(SHAPIRO AND NIELSEN, 2013; LOPEZ-PUMAREJO, BASSELL, 2009:33)

Billboards
are becoming
illegal

Many countries, including the Czech Republic, are moving towards strict OOH regulations. Some of them already banned billboards altogether. The only effective defence marketing professionals can utilize is the use of non-traditional forms of marketing communication.
(MAHDAWI, 2015)

Banner
blindness
is real

Traditional advertising spaces are being overused. This leads to a phenomenon called ‘banner blindness’, which de facto means that conventional media is losing its power to attract attention.
(DAHLÉN, FRIBERG AND NILSSON, 2009; DUAN, GU AND WHINSTON, 2008)

Surprise
increases
awareness

If we manage to elicit surprise by an unfamiliar advertising format in otherwise familiar environment, consumers are more likely to channel their attention towards the surprising stimuli and as a result they tend to remember it a lot easier. The use of unconventional forms of advertising thus leads to higher brand awareness.
(HUTTER AND HOFFMANN, 2011)

Surprise
increases
word-of-mouth

Surprised consumer is more likely to share their feelings with a friend, colleague or a family member. Surprise therefore positively influences the frequency of word-of-mouth recommendations, which are considered one of the most reliable sources of information. 
(DAHLÉN, FRIBERG AND NILSSON, 2009; DUAN, GU AND WHINSTON, 2008)

Brand awareness
drives
sales

Brand awareness and word-of-mouth play a significant role in the final stages of consumer decision-making process, especially when it comes to sales.
Highlights

Promotion in motion
is a trend abroad, too

Our team specializes in truck advertising, so no successful international campaign escapes us. Follow us on social media, where we share interesting tips from the world of outdoor advertising.

Learn more about our advertising trucks!

Visit the Advertising trucks page or contact us directly. We’d love to meet you!
Advertising trucks
Request a price offer
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Surprise your customers right where they are. When they are most receptive.

Promotion in motion
Company
Links
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Adwheels s.r.o.
Dům Radost
nám. Winstona
Churchilla 1800/2
130 00 Praha 3

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